The game is Broomsticks in 3D

Print, paper construction -  Paper tole,  2019
320 x 450 mm
Based on a vintage advertisement by the Broomsticks brand for men’s pants circa 1967/ 69.
 
Broadly speaking, liberty involves free will and the ability to do as one pleases. In the language of advertising, the ability to convey specific messages with the intention of influencing people is vitally important in a campaign. In the case of “Broomsticks”, visual design and language have been used to convey a certain standard of gender-based attitude, granting liberties that connect with the consumer on a deeper, emotional level. Advertising is the powerful art of influencing human behavior that creates a desire to possess products and services.